Prius - The Need to Evolve

Emerging from our core value of "Keeping You First," PRIUS embodies our dedication to exceptional service. Over the years, PRIUS has led the way in PR-driven brand building, performance-driven digital solutions, and activation-led partnerships with top names in healthcare, education, fashion, and government initiatives. As we prepare for our next major leap, we are filled with excitement and poised for positive growth, offering world-class brand and business solutions.

Explore Prius

Prius Partners’ Privy

The Solution Arena

People for Fashion

People for Fashion is a congregation of every possible synergy and People for Fashion Is our humble effort to create a culminating platform for the Fashion Fraternity - which would accelerate, celebrate, acknowledge & empower each & every initiative & individual of the industry.

The onset of PFF24 is nothing short of celebration & Fashion magnum opus at the final destination of celebrations - GOA!
The 3-day event will have everything I could have imagined and a lot of which you would have never imagined - lined up through shows, networkings, soirées, parties & camaraderies clubbed with the best of Designers, Labels. Brands. Celebs, Entrepreneurs & Baddies.

So grab an association, partnership, a branded show or a guest attendance - and be there at the only & the biggest Fashion Fraternity Major - People For Fashion 2024 - Goa.

Indo UAE Healthcare Conclave

Welcome to the prestigious Indo-UAE Healthcare Conclave and Awards, a premier event dedicated to fostering collaboration, innovation, and excellence in the medical field. Organized annually, this event brings together distinguished healthcare professionals, thought leaders, and experts from India and the United Arab Emirates to explore cutting-edge advancements, share insights, and celebrate outstanding achievements.

At the Indo-UAE Healthcare Conclave and Awards, we strive to create a platform where medical professionals can engage in meaningful discussions, exchange ideas, and forge valuable connections. Our event showcases the latest trends, technologies, and best practices in various medical disciplines, including Dental, Orthopedic, ENT, Liver Transplant, Medical Oncology, Radiology, and Robotic Surgery.

The Idea of Expression & Efficiency

The convergence of Brand & Business is determined through two major factorials - the expression of their Communication & the efficiency of their Operations.

When the ‘EXPRESSION’ is led by Branding, Creative & Content, Social Media, PR & Publicity, Performance through Media & Organic; the ‘EFFICIENCY’ revolves around Partnerships & Alliances, Events & Promotions & Collaboration & Activations. When all of this is put to perspective - the one thing PRIUS stands synonymous with is the fact that we aim for the best expression and the most effective efficiency for our PARTNERS & STAKEHOLDERS.

‘Bringing the best of EXPRESSION & EFFICIENCY to your BRAND & BUSINESS.’

Prius Leadership & Team

“We bring the best of EXPRESSION & EFFICIENCY to your BRAND & BUSINESS”

Baldev Raj

Founder & Cheif
linkedin.com/in/baldevraj
The Prius Case Studies

Select
Brand

Elevating Medanta Lucknow's Brand Visibility with 360-degree PR Solutions

Client Brief & Overall Objective

Medanta Lucknow, a prominent healthcare institution within the Medanta Group, aimed to enhance its brand visibility in a fiercely competitive healthcare market. Despite offering exceptional medical services, Medanta Lucknow struggled to effectively communicate its expertise and foster relationships with stakeholders, including patients, healthcare professionals, and the local community. Additionally, the hospital faced critical situations requiring urgent crisis management.

Hook in the Brief

The challenge lay in redefining communication strategies to elevate brand visibility and credibility amidst stiff competition and critical healthcare scenarios.

Read More

Narayana Health's PR Triumph with Prius, 'InsidER' Captivates India

Client Brief & Overall Objective

Narayana Health, a prominent hospital chain in India, aimed to elevate its communication and PR outcomes by effectively conveying its dedication to preventive healthcare, clinical excellence, and emergency awareness to a wider audience. Highlighting the critical role of the Emergency Room (ER) in saving lives required a strategic approach to media outreach and public relations.

Hook in the Brief

The challenge lay in surpassing previous milestones and achieving unprecedented media attention for Narayana Health, particularly with the launch of 'InsidER', India's first medical-docu series.

Read More

Client Brief & Overall Objective

Starkey, a leader in hearing aid technology, aimed to launch its groundbreaking new product, 'Sound of Tomorrow', with a comprehensive digital mandate and a spectacular launch event. The objective was to create pre-buzz, generate excitement, and ensure a seamless integration of online and offline experiences to elevate the product's launch and sustain its success post-event.

Hook in the Brief

The challenge lay in orchestrating a multi-faceted campaign that not only generated hype but also fostered engagement and sustained interest in 'Sound of Tomorrow' beyond the launch event.

Read More

Elevating Surya's Brand Presence and Social Engagement

Client Brief & Overall Objective

Surya, a leading ethnic fashion house specializing in bridal, couture, and Prêt fashion, aimed to expand its brand presence globally while emphasizing the value of Indian craftsmanship. Surya sought to create a sophisticated, inclusive, and transparent fashion experience, positioning itself as a premium destination for high-quality ethnic wear

Hook in the Brief

The challenge lay in showcasing Indian traditional fashion on a global platform while uplifting the artisans and weavers behind the creations

Read More

Transforming Brand Engagement in the Indian Homoeopathic Industry

Client Brief & Overall Objective

SBL Homoeopathy, a pioneer in the Indian Homoeopathic industry with over 39 years of experience, sought to maintain its leading position in a fiercely competitive market. Despite its extensive expertise and nationwide presence, SBL faced challenges in effectively engaging its target audience and maximizing interactions with a network of over a thousand doctors across India.

Hook in the Brief

The challenge lay in revitalizing brand engagement and strengthening connections with both consumers and healthcare professionals amidst a rapidly evolving industry landscape.

Read More

Prius - The Need to Evolve

Our some creative and
cool stuff

Get in touch

Get in touch with prius
support geeks